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Agents are the core of Strada. Each agent is a voice or chat AI that handles conversations, triggers workflows, and connects to your systems. You configure an agent’s behavior, deploy it to a phone number or chat widget, and it handles the rest.

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Creating an Agent

From the Agents page in the sidebar, click the + button and choose:
  • New Agent - Start from scratch with a blank agent
  • From Template - Start from a pre-built template with a persona, conversation flow, and settings already configured
  • Clone - Duplicate an existing agent to use as a starting point
Once created, you’ll land on the agent’s Conversation Flow editor where you can start building.

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Agent Tabs

Each agent has a set of tabs across the top of the page:

Conversation Flow

Build the agent’s behavior: persona, instructions, variables, workflows, and voice settings.

Actions

In-call actions and knowledge base query tools.

Test

Validate individual responses with targeted test cases.

Simulations

Run full conversations with realistic personas to test end-to-end behavior.

Chat Widget

Embed code, live preview, and widget configuration for this agent.

Publishing & Versions

Save drafts, publish changes, and manage version history. Accessed from within the Conversation Flow editor.

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Deploying an Agent

Once your agent is built and published, connect it to the real world:
  • Phone Numbers - Assign a phone number to handle inbound and outbound calls
  • Chat Widget - Embed the agent as a chat widget on your website