Introduction - Strada Voice API

What is Strada?

Strada is the AI front office for insurance. Build, test, and deploy agents that handle real conversations with your customers across every channel. Agents allow you to:

Have natural conversations over phone calls and chat
Respond to customer emails automatically
Make and receive calls with outbound campaigns and inbound routing
Automate follow-up tasks like CRM updates, emails, and notifications
Connect to your existing tools and systems

How Strada agents work

Every Strada agent is built from three core pieces:

Conversation Flow

A visual builder where you map every path a conversation can take. Add branching logic, scripts, and handoffs with drag-and-drop nodes.

Workflows

Node-based automation that runs during or after a conversation. Look up data, send messages, update CRMs, and chain steps together.

Knowledge Base

Upload documents, FAQs, and reference material your agent uses to answer questions accurately during conversations.

You control every layer: the conversation design, the voice, the automation logic, and which integrations to connect.

New to Strada? Start with the Conversation Flow builder to design your first agent.

Key capabilities

Visual conversation builder - Design multi-step conversations with branching, handoffs, and channel-specific instructions
Voice, chat, and email - Deploy agents on phone numbers, embed chat widgets in your app, or handle email workflows
Outbound campaigns - Launch calls at scale with contact lists, scheduling, and progress tracking
Workflow automation - Trigger real-time actions mid-conversation or run follow-up sequences after
Analytics - Track connection rates, resolution rates, and custom metrics with SQL-based charting
Testing and simulations - Validate agent behavior with test cases and simulated conversations before going live
Integrations - Connect to the tools you already use