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Overview

The Organizations section overlooks API key management, secure secrets storage, usage monitoring, and member administration.

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API Keys

The API Keys page allows you to generate authentication keys for accessing Strada’s API. Enter a descriptive name in the text field and click + Create to generate a new key. The key will be displayed once—copy and store it securely. The table shows all your keys with their names and creation dates. Use separate keys for different integrations and delete unused keys to maintain security.

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Secrets

The Secrets page allows you to securely store sensitive information like API keys, passwords, and credentials that your agents need to access external services. Secrets are encrypted and can be referenced in your agent configurations without exposing the actual values. Secrets Click + Add Secret to create a new secret by entering a key name (identifier), the secret value (masked for security), and an optional description. Use the search bar to find specific secrets, and view all secrets in a table showing their names and descriptions.

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Usage

The Usage page provides insights into your call volume and minute consumption. Select a date range to view the Call Statistics chart showing daily breakdown of call duration in minutes. The Total minutes counter displays usage for the selected period, while the Period Usage Summary on the right shows your annual consumption (e.g., 2905 / 50,000 minutes used this year) with a visual progress bar indicating percentage used. Track your remaining balance and next billing period start date to manage your plan effectively. Click Export to download detailed usage data for reporting or analysis.

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Widget Theme

The Widget Theme page allows you to customize the appearance of your chat widget to match your brand. Configure colors, text, and styling options with a live preview that updates in real-time as you make changes.

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Header Configuration

  • Header Text - The text displayed in the chat widget header
  • Header Background Color - Background color for the widget header
  • Header Text Color - Text color for the header text
  • Icon URL (Optional) - URL to your organization’s logo image displayed in the header

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Button Configuration

  • Button Text (Optional) - Text displayed on the floating chat button. Leave empty to show icon only, or add text to display a pill-shaped button
  • Button Color - Background color of the floating chat button
  • Button Text Color - Text color on the button

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Conversation Configuration

  • Agent Name - Name displayed in agent message bubbles
  • Accent Color - Color used for user message bubbles
  • Text Over Accent Color - Text color used on accent-colored backgrounds (user messages)
  • Disclaimer Text (Optional) - Optional disclaimer text shown at the top of the chat interface. Supports rich text formatting (bold, italic, strikethrough)
Click Save Theme to apply your changes, or Reset to Defaults to restore the original widget appearance. The live preview on the right updates automatically as you configure each setting.

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Members

The Members page allows you to manage team members who have access to your Strada account. Strada supports Role-Based Access Control (RBAC) to help you manage permissions and access levels for your team members. Adding Members Click + Add Member to invite new users by email. Here, you’ll also be able to define their roles:
  1. Viewer: Can view agents, workflows, knowledge bases, analytics, and call history
  2. Editor: Can create, edit, and delete agents, workflows, and knowledge bases
  3. Admin: Full access to manage members, roles, and all organization settings
Only users with the Admin role can assign the Admin role to other members.
The members table displays each user’s name, email address, and the date they were added to the account. Use the search bar to quickly find specific team members, and click the delete icon (🗑️) to remove a member’s access. Manage your team efficiently to control who can view analytics, configure agents, and manage campaigns.

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Test Numbers

The Test Numbers page allows you to assign phone numbers as test numbers. Calls to or from these numbers will be automatically labeled as “Test” in your call history, making it easy to distinguish test calls from production calls. Test Numbers Click + Add Test Number to create a new test number entry by entering a phone number and an optional label. The table displays all configured test numbers with their phone numbers and labels. Use the delete icon (🗑️) to remove test numbers when they’re no longer needed.

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Simulations Templates

The Simulations Templates page allows you to create reusable simulation templates and persona templates that can be used across different agents. This helps standardize testing scenarios and maintain consistency in agent evaluation. The page includes two tabs: Simulation Templates and Persona Templates.

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Simulation Templates

Simulation templates define reusable scenarios with predefined intent goals and success criteria that can be applied to multiple agents. Click + Create Simulation Template to create a new template. The creation modal includes: Custom Simulations

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Basic Information

  • Template Name (required) - A descriptive name for the template (e.g., “Customer Service Template”)

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Simulation Configuration

  • Intent Goal (required) - Define what the assistant should accomplish in conversations using this template
  • Success Criteria (optional) - Define specific criteria to measure simulation success, with one criterion per line
Once created, simulation templates can be reused when creating new simulations for any agent, saving time and ensuring consistent testing standards.

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Persona Templates

Persona templates define reusable personas with specific traits and characteristics that can be used in simulations across different agents. Click + Create Custom Persona to create a new persona template. The creation modal includes: Custom Personas

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Basic Information

  • Persona Name (required) - A descriptive name for the persona (e.g., “Frustrated Customer”)
  • Description (required) - Describe the persona’s background and situation

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Traits & Behavior

  • Personality Traits (required) - Define personality traits as comma-separated values (e.g., “impatient, analytical, budget-conscious”)
  • Communication Style (optional) - Select a communication style from the dropdown menu
Persona templates help standardize testing scenarios and ensure consistent persona definitions across your organization’s simulation testing.