> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getstrada.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Analytics
> Build custom dashboards to track agent performance and visualize your conversations
## Overview
The Analytics page lets you build fully customizable dashboards to track your agents' performance, visualize trends, and understand your conversations at a glance.
You don't need to know SQL to use Analytics. The built-in **[AI Query](/logs/analytics-custom-charts#using-ai-query)** feature lets you describe the chart you want in plain English, and it builds everything for you: the query, the chart type, and the configuration. You can also write SQL queries directly if you prefer.
There are two ways to add charts to your dashboard:
* **Built-in charts**: pre-built metrics like total calls, connected rate, and call volume. One click to add, zero configuration.
* **[Custom charts](/logs/analytics-custom-charts)**: create any visualization you want, powered by AI or manual SQL queries against your call and chat data.
***
## Creating Your Analytics Dashboard
### Navigating to Analytics
Open the **Analytics** page from the left sidebar under **Overview**. The first time you visit, a default view is created for you automatically.
### What's a View?
A view is a separate dashboard. You might create one for "Sales Calls", another for "Support Chats", and another for "Weekly Executive Report". Each view has its own charts, filters, and layout.
### Creating a New View
Click the menu next to the view dropdown in the header, then select **Add New View**. Type a name for your view and click the save icon.
### Switching Between Views
Use the **dropdown selector** in the header to switch between your views. Strada remembers which view you last opened.
### Renaming a View
Click the menu > **Rename View**, type the new name, and click save.
### Deleting a View
Click the menu > **Delete View**. You'll be asked to confirm. You cannot delete your last remaining view.
***
## Filters and Date Range
Filters control which data appears across your entire dashboard. Every chart on the page updates when you change a filter.
### Date Range
Click the **date picker** in the top-left to choose a start and end date. You can also use the **Quick Select** presets: Today, Yesterday, Last 7 days, Last 14 days, Last 30 days, or set a Custom range. The default is the last 14 days.
### Agent Filter
Click **Filter** to open the filter popover. Select one or more agents to include or exclude. This is useful when you want to focus on a specific agent's performance.
### Campaign Filter
Similarly, you can filter by campaign name to focus on a specific outbound campaign.
### Saving Filters
Click **Save Filters** to persist your current filter setup. The next time anyone in your organization opens this view, the saved filters load automatically.
Saved filters apply to all charts in the view, both built-in and custom.
***
## Built-in Charts
Built-in charts give you instant access to the most common metrics without any setup.
### Adding and Removing Built-in Charts
1. Click the **Add Chart** button in the top-right.
2. Under **Built-in Charts**, you'll see the available options. A green checkmark means the chart is already on your dashboard.
3. Click a chart to **add** it. Click the checkmark to **remove** it.
### Available Built-in Charts
| Chart | What It Shows |
| --------------------- | --------------------------------------------------------------- |
| **Calls Made** | Total number of calls placed during the selected date range |
| **Connected Rate** | Percentage of calls that successfully connected with a person |
| **Conversion Rate** | Percentage of connected calls that achieved the desired outcome |
| **Avg Call Duration** | Average length of connected calls in MM:SS format |
| **Call Volume** | A daily bar chart showing call volume broken down by agent |
### Customizing Built-in Charts
* **Connected Rate** and **Conversion Rate** can be configured to match your business logic. Click the menu on the chart > **Configure Chart** to define exactly what counts as "connected" or "converted".
* Any built-in chart's description can be updated via the menu > **Change Description**.
Built-in charts work instantly. No SQL, no configuration. They're the fastest way to get key metrics on your
dashboard.
***
## What's Next?
Now that your dashboard is set up with filters and built-in charts, you're ready to create custom charts. Head over to **[Custom Charts](/logs/analytics-custom-charts)** to learn how to build any visualization you want using AI Query or SQL.
Once you have charts on your dashboard, check out **[Managing Your View](/logs/analytics-managing)** to learn how to rearrange, resize, edit, and export your charts.